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Advertising Optimization

  • Challenges
  • Value
  • Solution Topology & Advantages
  • Product List
  • Application Scenarios
  • Downloads

Challenges

Conventional stores mainly depend on printed materials to communicate promotional messages and advertising information, leading to restricted content formats and inefficient update processes. Furthermore, store owners find it challenging to effectively analyze customer traffic and advertising performance. Although some luxury retailers strive to improve customer experiences by managing foot traffic, manual crowd management techniques are inefficient and susceptible to errors.

  • Traditional ad stickers and posters are difficult to replace and offer limited information.
  • It is not possible to analyze how advertising impacts customer flow.
  • Manual crowd management can result in ineffectiveness and create a poor experience for both staff and customers.

Value

Dahua’s Advertising Optimization Solution provides a variety of content display and flexible arrangements, great enhances the efficiency of advertising management. By leveraging Dahua’s AI Visitor analytics algorithm, store owners can analyze customer data to assess ad performance using camera footage and made necessary content adjustments. Furthermore, real-time updates on store occupancy support effective crowd limits management, further improving the overall customer experience.

  • Multimedia Fast Setup

    A variety of multimedia content is supported and can be easily configured for quick advertisement changes.

  • Effectiveness Analysis

    By leveraging Dahua’s AI Visitor Analytics algorithm, businesses can evaluate the effectiveness of their advertising and make necessary adjustments.

  • Effective Crowd Management

    By presenting real-time statistics on store occupancy, it effectively controls crowd limits and improves the customer experience.

Solution Topology & Advantages

Excellent visual performance

Capture attention with stunning 4K resolution and a 178° ultra-wide viewing angle

Outstanding performance even in bright conditions, featuring a brightness of 500cd/m²

Flexible and user-friendly

Experience flexible advertising options by dividing the screen into multiple windows

Easily edit content by USB flash

Various content type, including PDF, images, audio, video, IPC streams, time, weather, etc.

Safe and reliable

Robust security features a full metal casing and 3mm protective glass

Industry-grade panel works for at least 16 hours

2-year warranty

Product List

LDV55-SAI400K

IPC-HDBW5442R-ASE

CS4010-8ET-110

NVR5208-EI

LM22-B200S

Application Scenarios

Grocery Shop
Duty-free Shop
Luxury Shop

Downloads

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